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Anatomy of a $22.2k Launch

A behind-the-scenes look at my slightly disorganised, very real, and surprisingly relaxed launch.

How I made $22.2k with a slightly disorganised launch, barely checking my phone, and absolutely no desire to hustle.

During the launch, it was my birthday, my best friend’s birthday, and the school holidays. I went away for the weekend, had two dates with my husband, and had a whole bunch of kid commitments. I was also teaching my business mentorship, working on other projects, and generally living a very full life.

It was still a really successful launch.

What I walk you through

• The actual numbers.
• What I planned, and what I actually did.
• What worked, what didn’t, and what I’d do differently next time.
• The systems that kept working even when I didn’t show up fully.
• How I think about launching, selling, and running a business in general.

No secrets, no pretending I’ve got it all figured out, and definitely no seven-figure launch formula. Just a real look at what’s been working for me.

Free · about 1.5 hours · watch at your own pace

Tahnee Taylor · @tahnee.taylor